My work

Vogue Italia
creative production

I led the creative on this collaboration with the iconic magazine to inspire budding fashion creatives. It was called ‘Say Something.’

John Smedley
copywriting

Did you know Audrey Hepburn wore John Smedley? I discovered that when I worked on the messaging for ‘The Icons’ range…

LADbible publishing group
copywriting

This is the world's leading social publisher, with 120m followers. I produce regular branded content for its different digital audiences.

David M Robinson jewellery
copywriting

This established British brand wanted their core messaging to reflect their quality and heritage. So I visited one of their stores…

GILL MARINE
copywriting

This respected sailing brand wanted to simplify their product descriptions to appeal to a broader consumer market. So I did.

ClassPass
TOV, campaign, social and direct marketing copy

When this billion-dollar startup earned unicorn status in Jan ‘20, it needed a brand refresh. I was hired by the Head of Brand to produce its global tone of voice bible and lead the copy for its campaigns across social (paid and organic), EDM and OOH. I also produced the shoot to create the new brand imagery. See more here.

Mastered
content production

I defined the brand voice for this fashion start-up and oversaw the end-to-end production of collabs with Nike, i-D and more.

Amnesty International
copywriting

Amnesty and the largest female social publisher in the UK needed copy for #LetsTalkAboutYES, a sex consent campaign.

Rolex.com
copywriting

The iconic luxury brand needed website copy to attract new visitors to the site. I did that for them. Find out more.

Forster communications
concepting + copywriting

A major charity wanted a rebrand and under NDA, I worked with the director of this communications agency on the pivot. More.

Foraspace working space
copywriting

What makes an ordinary woman quit her office job and decide to do something out of the ordinary instead? Find out.