LADbible publishing group
copywriting
“Our commercial teams always need copy for brand campaigns across our different channels – LADbible, Pretty 52 and SPORTbible. Sally works exactly to brief and files great copy – striking the right tone for the subject, our audience and the brand.”
- Maggie Hitchins, Head of Content, Pretty52
I write regular sponsored content for brand campaigns run by this huge social media publisher. I write for three of their websites, all with different digital audiences.
E.g. How To ‘Consciously Travel’ Like Gwyneth This Earth Day for Expedia, Why The Stigma About The Morning After Pill? for ellaOne, this straightforward new food range story for ASDA, this intimate profile of a female footballer for Mars and this LFC piece for Levi’s.
ellaOne wanted to open up the conversation about the stigma around the morning after pill. I wrote copy for their campaign to get people talking about their stories of it. It went on the Pretty 52 website.
Each piece needs to be catchy, accurate, nail the right tone and please the client in question. I’ve written short and long, funny and heavier pieces for brand campaigns with Levi’s, Expedia, Innocent Smoothies and Ann Summers.
I also write the occasional editorial news piece or feature, like this tongue-in-cheek Cool Runnings’ Most Iconic Moments story and more serious reaction pieces like this one about period education in UK schools.