Rolex
copywriting

“I hired Sally as a copywriter for my client, Rolex. The quality needed to be extremely high and it was. Rolex went out of the way to tell me how professional they found her.”

- Head of Marketing, Liz McAllister, DMR

The iconic luxury brand needed website copy to attract new visitors to the site. My brief was to write evocative, SEO-led content to introduce 19 luxury Swiss watches on Rolex.com. I wrote running copy and product descriptions, working with the official brand guidelines, keyword targets and including the technological specs unique to each watch, compelling the reader to find out more. Rolex.com.