Amnesty International x P52
copywriting

“Sally interpreted Amnesty’s detailed research to come up with an engaging final result that we were really happy with, as was Amnesty. Highly recommend her for brand messaging.”

- Kat Miles, Account Manager, LADBible group

Amnesty and the largest female social publisher in the UK, Pretty52, needed copy for #LetsTalkAboutYES, a campaign highlighting the issue of sex consent in Europe.

My brief for the online piece was to support the video to help dispel the myths around rape and to introduce the Amnesty report ‘The Right to be Free from Rape,’ pulling out the most compelling stats to engage the audience on this important issue in a relatable, shareable way. As well as complete accuracy, the article needed to strike the right tone – to work for Amnesty’s aims, as well as be really readable for the P52 reader. Here it is.