Vogue Italia
concept and production
This striking shot is the result of a project I conceptualised, pitched and produced with the iconic magazine called ‘Say Something.’
The aim of the campaign was to encourage creative students to produce a fashion editorial with a real statement behind it. We wanted them to ‘Say Something.’ The concept was a nod to today’s hot political climate and protest culture. It had the tagline ‘If you’re not saying anything, no one will listen.’
The campaign was a collaboration between fashion education company Mastered and Vogue Italia.
A still from one of the video masterclasses with Vogue Italia Fashion Editor-at-large Patti Wilson. In this, she takes Mastered’s budding photographers, stylists and more through some of her favourite thought-provoking fashion shoot concepts to inspire their own project.
I storyboarded, produced and directed the project, which included video masterclasses with Vogue Italia’s Fashion Editor-at-Large Patti Wilson. I shot in New York in a day and within budget. The results of the campaign (the students’ visual images) were published by Vogue. To see the (paywalled) videos, just get in touch.
"Thank you for making things easy and fun for our team. It was really smooth from start to finish. We really enjoyed it."
- Cristian Banks, agent for Patti Wilson, Vogue Italia
A shot from one of the fashion editorials created for the ‘Say Something’ project and published by Vogue Italia. This one is by Mastered photographer Renee Bevan and team.